A membership site built to sell community, not just content.
Founder Jennifer “Jenn” Zehenni — a former classroom teacher turned real-estate exec and education consultant — built Edupreneurs as a membership community for educators and entrepreneurs. The site had to sell a feeling (community, unity, collaboration, play) and a recurring membership, not a one-time product.
Led with Jenn’s founder story and the “Chief Eddie” personality of the brand, then used the four stated values — Community, Unity, Collaboration, Play — as the site’s real navigation logic, with the membership join flow as the through-line on every page.