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Therapists & private practices · Squarespace

Websites for therapists & private practices.

A calm, credible website — with the intake and scheduling side handled properly.

Most web designers can make a therapy website look serene. Very few understand what happens after a potential client clicks "contact": where that inquiry goes, what your intake forms are allowed to collect, which scheduling tools your practice can safely use, and what HIPAA actually expects from your website.

I do, because I've lived it. Alongside a decade of web design, I've spent years managing the front office of a psychological practice: intake paperwork, scheduling, reminders, insurance correspondence, all of it. When I build a therapist's website, I'm not guessing at your workflow. I've run it.

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What your practice website needs to do

1. Make a nervous person feel safe enough to reach out.
Someone visiting your site is often having a hard week. The design's job is warmth and clarity: who you help, how you work, what a first session looks like, what it costs. No stock photos of people laughing at salads.
2. Make contacting you effortless and appropriate.
A "request a consultation" flow that works on a phone, sets expectations about response time, and, critically, doesn't ask for sensitive details in the wrong place.
3. Get found by the right local clients.
Clean structure and local SEO so that searches like "anxiety therapist in [your city]" have a chance of finding you, honestly built, no ranking promises.

What's included

Custom design on Squarespace (or Wix Studio, if it fits better), built around your practice's tone, not a generic wellness template
Core pages: home, about, specialties/services, fees & insurance, FAQ, contact
A HIPAA-aware inquiry and intake setup. Your public contact form stays minimal by design, and actual intake runs through a tool that will sign a Business Associate Agreement with your practice, such as SimplePractice, IntakeQ, Hushmail, or Squarespace's own Acuity Scheduling (which signs a limited BAA covering scheduling), connected cleanly to your site
Scheduling integration with the system your practice already uses, or honest guidance choosing one
Foundational SEO: page titles, descriptions, local search setup, Google Business Profile guidance
Analytics configured thoughtfully. Federal guidance has warned health providers about tracking technologies on their websites, so we set up measurement conservatively and deliberately
Training and documentation so you or your office manager can update the site without calling anyone
Bilingual build available (English/Spanish or English/French) if your practice serves clients in more than one language
From $3,500
Complete practice website. Intake & scheduling automation from $750. Fixed price, in writing.
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A plain-language word about HIPAA and your website

You'll read scary and contradictory things about this online, so here's the calm version.

Your marketing website itself, the pages describing your practice, is not where HIPAA problems usually live. The risk lives in the places where client information flows: contact forms, intake paperwork, scheduling tools, email, and analytics trackers on pages people visit while seeking care.

Two things matter most. First, website platforms like Squarespace will not sign a Business Associate Agreement for their website or native forms, so client health information should not be collected through those; intake belongs in a purpose-built, BAA-covered tool that we embed or link from your site. (Squarespace's own Acuity Scheduling is the exception, offering a limited BAA that covers scheduling on its higher plans.) Second, regulators have specifically cautioned health providers about advertising pixels and casual analytics on their sites, so we configure yours conservatively.

I set all of this up as part of every practice build, and I'll explain each choice in plain English. I'm a designer, not a compliance attorney, so for edge cases I'll tell you honestly when a question belongs to your attorney or compliance consultant rather than to me. In my experience, that sentence alone separates people worth hiring from people who promise everything.

How it works

1Free 20-minute call. You tell me about your practice; I tell you honestly what you need, which is sometimes less than you think.
2Proposal & booking. Fixed price, clear scope, a start date. A deposit reserves your project slot.
3Content week. I send you a simple guide for gathering your words and photos. If writing about your own practice makes you want to hide, I'll help shape it.
4Design & build, 3 to 5 weeks. You see the homepage first, we refine, then the rest comes together, including the intake and scheduling plumbing.
5Launch & training. We go live, I walk you (or your office manager) through everything, and you get 30 days of post-launch support.

I take on two projects a month and you work directly with me the whole way through.

Frequently asked questions

How much does a therapist website cost?

My complete practice websites start at $3,500, which includes design, build, HIPAA-aware intake and scheduling setup, foundational SEO, and training. Template-based builds are available from $1,800 for practices just starting out. Across the industry, professionally built therapist sites generally run $3,500 to $7,500.

Is Squarespace HIPAA compliant?

Squarespace will not sign a Business Associate Agreement for its website or native forms, so those are not appropriate for collecting client health information directly. Its own Acuity Scheduling is the exception, offering a limited BAA for scheduling on higher plans. It is an excellent platform for the practice website itself, with intake handled through a BAA-covered tool like SimplePractice, IntakeQ, or Hushmail, which is exactly how I build every practice site.

Can you work with SimplePractice or my existing EHR?

Yes. I connect your site to the intake and scheduling tools you already use rather than forcing new ones on you. If you're choosing a system for the first time, I'll give you an honest comparison for your practice size.

Do you write the copy?

I shape and polish what you provide, and I'm comfortable with the particular challenge of writing about therapy: warm without being saccharine, credible without being cold. Full from-scratch copywriting can be added to any project.

How long does it take?

Four to six weeks from kickoff, assuming your content arrives on time. The content is always the bottleneck, so I give you the gathering guide on day one.

I already have a website. Can you fix the intake side only?

Yes. Intake and scheduling cleanup is available as a standalone project, and it's often the highest-impact money a practice can spend on its web presence.

Ready when you are.

Tell me about your practice. I'll tell you honestly what you need, which is sometimes less than you think.

Book a free 20-minute call →
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