fresh thoughts, wild flowers ✿

The journal · plain answers to real questions

The clipping board.

Everything clients ask me, written down honestly: what things cost, which platform fits, and how not to get locked in. No gate, no fluff.

the stuff I'd tell you on a call ✿

9 clippings on the board

Platforms7 min Is Squarespace worth it in 2026? An honest audit Where it shines, where it creaks, and who should pick something else. read the clipping → Money9 min What a custom website actually costs in 2026 Real numbers, no “it depends.” DIY, template, and custom. read the clipping → Conversion6 min Signs your website is quietly costing you clients Seven quiet leaks, and the quick fix for each. read the clipping → Money8 min How much does a Squarespace designer cost in 2026? The price tiers, what drives them, and what is always included. read the clipping → Process7 min Template vs custom: what you get for the difference What the price difference does, and does not, buy. read the clipping → Process6 min How long does a website project take? A realistic timeline, and why content is the bottleneck. read the clipping → Process6 min What to prepare before hiring a web designer Five things that make your project faster and cheaper. read the clipping → AI & SEO7 min Web designer vs AI website builder in 2026 What AI builds well, and where a human still wins. read the clipping → Platforms8 min Is Squarespace HIPAA compliant? What therapists need to know The careful answer, and how to set intake up properly. read the clipping →