A consultancy site built around one direct question.
Payne Westwood — the two-person fractional CMO partnership run by Lillian Payne and Sarah Westwood out of Asheville, NC — came in with 25+ five-star Google reviews and two decades of combined client results, but a site that read like a generic agency services list instead of the direct, owner-operator partnership it actually is.
Opened with the same direct question they lead with in client conversations — “What’s your marketing strategy?” — backed it with a live, embedded Google review feed for social proof, and kept “Our Story” and the two founders front and center instead of hiding behind agency branding.