An artist portfolio built to let the art be the whole brand.
Virginia Halstead is a painter and illustrator whose whimsical, line-drawn style needed to be the homepage — no template chrome competing with the art — while still supporting Paintings and Drawings galleries, a blog, and a lead magnet (a free art gift) to grow her list.
Kept the palette and layout deliberately quiet — mostly white space, with her own illustration standing in as the logo — so the art reads as the brand, and routed every page toward the free-art-gift opt-in as the one clear conversion goal.