Shopify Designer for Small Business
A custom Shopify storefront built around your product and how people actually decide to buy it, not a marketplace theme with your logo dropped on top.
Why Shopify for a small e-commerce brand
When selling is the whole point of the site, Shopify is hard to beat. The checkout is battle-tested, the payments and shipping just work, and the app ecosystem covers almost anything a growing shop needs, from subscriptions to inventory sync. You are not fighting the platform to take money, which is exactly where lighter tools start to creak once a real catalog shows up.
The trade is that Shopify gives you a reliable engine and a dull default body. A stock theme converts like a stock theme. My job is the storefront that sits on top: the product pages that answer the real objection, the collection structure that helps people find things, and the small conversion details, sticky add-to-cart, honest reviews, fast images, that quietly move the numbers. It runs on Shopify so you keep the reliability, but it looks and sells like your brand.
I am also candid about fit. If you sell a handful of items alongside mostly informational pages, a Squarespace store is usually cheaper and simpler, and I will say so. Shopify earns its higher price once selling is the core of the business, and for those brands it is the right foundation to grow on.
Recent Shopify work
A skincare e-commerce site built to match the product, so the storefront felt as considered as what was inside the bottle.
Read the case study →A candle brand storefront built on its ingredient story, so the reason to buy was front and center instead of buried in a spec list.
Read the case study →What you get
What it costs
How it runs
Questions, answered
How much does a custom Shopify site cost for a small business?
A custom Shopify storefront starts at $5,400, fixed and written up front. Shopify sits above Squarespace on price because there is more to build: product templates, cart and checkout details, and the conversion work that a real shop needs.
Should I use Shopify or Squarespace for my small shop?
If selling is the whole point of the site, and especially once you pass roughly a hundred products or need real inventory, discounts and shipping logic, Shopify wins without much contest. If you sell a handful of items alongside mostly informational pages, Squarespace is usually cheaper and simpler. I will tell you honestly which fits.
Will my Shopify store look like a theme?
No. I start from your brand and the story of your product, then build the storefront around how people actually decide to buy. It runs on Shopify so you keep the reliable checkout and apps, but the design is yours, not a marketplace theme everyone else is using.
Can you set up my products, collections and checkout?
Yes. A build includes structuring your collections, building the product and cart templates, wiring up the essentials, and a handoff walkthrough so your team can add products and run promotions without needing me for every change.
Tell me about your products and where the shop is stuck. Worst case, I tell you honestly whether Shopify is the right fit or whether a simpler setup would serve you better.
Start a project →